New Episode
We’re excited to share with you the latest episode of our She Ventures Podcast!
From Idea to Reality–Bringing Latin Food to the Backcountry with Martha Yolanda Díaz
She Ventures Podcast is also available on Apple Podcast, Spotify, and Amazon Music and Audible.
This week, our guest Martha Yolanda Díaz, founder of Itacate Foods, shares how she built a brand and business for adventurers with great taste and strong values and how she is preparing for the year ahead. Ever craved delicious food on your camping or backpacking trip? Well, crave no more as Itacate Foods is here!
We’ll discuss:
Where the idea for Itacate came from.
How Martha started a company while unemployed and during the pandemic and launched in September 2022.
Why it was important for her to build a brand that other Latinos could be proud of too.
How Martha learned to build and grow a business from scratch.
…. and share tips and strategies on how to …
Network and grow community for your business.
Leverage technology and social media.
Build a brand presence before launch.
Create space for others to see themselves in your brand.
If you’re looking for inspiration on starting or scaling your business, or bringing a new element of diversity to the work you do, you won’t want to miss this episode.
To show Yolanda and Itacate Foods your support:
Follow Itacate Foods on IG.
Craving delicious food (comida que es rica) on your next camping or backpacking trip? Order here.
Reach out to your local outdoor retailer and suggest they carry the latest Itacate Food products!
Share this podcast with your community and help us spread the word.
We hope you enjoy the show and find our conversation with Yolanda as inspiring as we did!
Special thanks to our friends at AT&T Business for helping us bring this episode to life. The opinions are our own and don’t necessarily represent AT&T Business’s positions or strategies.
Thanks for listening!
