Martha Y Díaz

Written By She Ventures

Itacate Foods

From Idea to Reality–Bringing Latin Food to the Backcountry.

Welcoming Martha Yolanda Diaz, founder of Itacate Foods. In this episode, we learn how Martha went from—Idea to Reality-Bringing Latin Food to the Backcountry. In 2020, during the great resignation, she quit her job, which was so stressful as a toxicologist without having anything lined up and at a crossroads. Itacate means food for the journey. With the lack of diversity in the outdoors in general, she didn’t see her culture reflected in the backcountry menu. She shares how she built a brand and business for adventurers with great taste and strong values and how she is preparing for the year ahead.

To show Martha and Itacate Foods your support:

  • Follow Itacate Foods on Instagram (@itacate_outdoors)

  • Craving delish food on your next camping or backpacking trip? Order at www.itacatefoods.com

  • Reach out to your local outdoor retailer and suggest they carry the latest Itacate Food products!

  • Share this podcast with your community and help us spread the word.

This episode was sponsored by AT&T BUSINESS, but the opinions are our own and don’t necessarily represent AT&T Business’s positions or strategies.

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